The secret of attaining what one wants has been revealed. It is just the simple act of giving. The basis of this is explained in the background of the classical dictum “Which comes first, the chicken or the egg?” Chicken and the egg, continuously forming the cycle of life and renewing it, is a profound example of giving and getting what one wants: the circle of joy. This idea is fully analyzed in the resonant voice of Masami Sato, the author of the book ONE.

As humans, most of us naturally have endless desires for all kinds of things. And of course, the traditional principals of economics tell us that while wants are unlimited, resources are limited. This induces us to think, the more and more resources we have, the more and more desires we will be able to fulfill. We become very protective of our resources. We then think sharing or giving these resources will reduce the portion that can be used to get what we want. This is the traditional win-lose game that is being played.

Then, is it true?

What if the answer was “no”? What if it actually contradicts the secret of getting more? What if the secret to get more is simple – by giving more?

A person can get a thing by the simple act of giving. In the same way that he can get eggs by breeding chicks. In the most simple way. Naturally. Spontaneously. And it is a fully satisfying joyful sensation.

First of all, let us begin with some analogy to explain things.

Chicken and Egg: The Circle of Life

Many a philosopher has come out with this question from the beginning of time, “Which comes first, the chicken or the egg?”

There is a simple answer to this unending doubt. It is that the question is unimportant, since both chicks and eggs are here now. Nevertheless, if one wants a greater effect, one can choose to start somewhere.

Giving and Receiving: the Circle of Joy

What if we asked the question in a different manner? “Which comes first, giving or receiving?”

Again, if we want a better outcome, we should choose to start somewhere. Giving off things to others is certainly easier than striving to get it first!

What happens if we are trying to get it first?

If we hope to have something, surely we would try to acquire it. And once we get it, we would cling on to it. This is surely natural – it makes sense rationally.

But the real results of ‘trying to get’ are often not abundance and real long-term rewards.

For example, desiring to see others joyful is not about finding the joy from them or managing them to become happy. It is about how much pleasure we can give them and share with them. Period.

So where do we start to get what we want?

From the other end of the circle – by giving generously!

When we start giving before we even have what we hope to get – that which we dream of – we are sending out a powerful message to ourselves which tells us, ‘there is enough, and more will come.’ It allows us to sense the joy today – the joy of giving.

We only need to give out the love generously to others. It simply comes back to us. Giving love is the only way to be generously loved. When we acknowledge everyone for the great things they do and the great qualities they have, again it comes back to us. Others acknowledge us because we acknowledge them.

In much the same manner, if we want to have enough of everything in our lives physically, financially, and emotionally, we must share these things in ample measure with others.

Some people may choose to give materially by giving their time. Others would choose to give financially by giving their wealth. Those who give much more (like time, wealth, kindness, affection, principles etc.) have more of all these because it is the balance. And balance is the law of nature.

Just keep in mind the rule of the game

One rule: never expect a return when we give.

When we have the conviction that giving has got as its inherent part, ‘getting’ something back, we become upset when do not see the return immediately. We may even feel a slight dissatisfaction towards the receiver of our gift. And surely, nurturing a bad feeling for someone is not a proper thing to do! So we can experience the real happiness of giving when we are doing something with the knowledge that we are doing it only for ourselves – we are doing it for our own happiness!

Losing to succeed, giving to receive.

In the beginning it may look as if we are losing. However, at some stage we recognize that taking things without giving is not an acceptable life pattern. And we have been aware of it all throughout. That is why tithing has been a normal part of the lives of many people who were leaders. And they did not do it with any fanfare so it was not done to gain popularity. It was done because it was a way of life.

Look around yourself. ‘Lesser’ creatures do it naturally. The bumblebees take the honey of the flowers and in return pollinate the flowers, thereby making them bloom. They do it in accordance with the laws of nature. They do not do it as a part of any law of justice. That is why they create permanence, without even making an attempt to do so.

Giving is just a part of who we are, the same as having; nothing more or less. No complications, no strings attached; just letting go.

The gist of getting more can be summarised into two steps: Give first, and do not hope to get anything in return.

When we let go and give wholeheartedly, what we need will be given to us. Automatically.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.. Also published at The Secret to Get What You Want – Just “GIVE”!.

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B1G1/BOGO (Buy One Give One) connects business enterprises with charitable cause right around the planet so that every business transaction makes a significant difference somehow, somewhere, every second, every day. And it does much more than that. It adds a potent marketing ‘engine’ building your own magnetism.

Michael Porter, probably the world’s most respected business strategist says this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”

Everyone we share with about Buy 1 GIVE 1 gets it in a heart beat. It’s an idea that totally makes sense. And it’s an idea whose time has come.

You can put your hand up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our globe. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.

Bill Gates has become key to this paradigm shift, calling for ‘Creative Capitalism’ in response to the vital question, he shares in TIME Magazine:

“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”

Buy1GIVE1 is about Sharing the Joy of Giving; and giving, results from having gratitude for what we have in our lives.

Remember – you don’t ‘get’ giving till you get giving.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

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